Conceptualized with the intention of delivering superior properties to the UAE real estate segment, ARADA will pursue the development and timely delivery of projects. The newly-established company will draw on the vast experience of its founding parties and the breadth of their diverse commercial portfolios. Prospective residents and investors in the UAE and across the GCC will be presented with quality ARADA Living experiences and investment opportunities to own ergonomically designed homes. Building on existing corporate credibility, KBW Investments and Basma Group have made the ARADA brand hallmark one of reliability, commitment to quality, and end-user value.



Basma Group was founded in 2005 in the Emirate of Sharjah, and is Chaired by HE Sheikh Sultan bin Ahmed Al Qasimi. The Group is operating in the field of investments in economic projects. Basma Group achieved strategic partnerships and contributions in various sectors, including commercial real estate, agricultural and environmental services. Basma Group strives to constantly introduce new concepts toward growing further in becoming a pioneer in developing and contributing in new ventures. Basma Group is the master developer of Sharjah’s newest urban project, Tilal City and Tilal Mall, the City’s expansive central retail and entertainment complex.



KBW Investments, founded and chaired by HRH Prince Khaled bin Alwaleed bin Talal, works across a number of sectors including engineering, architecture, construction, finance, consultancy, and development. With a diversified portfolio presence in three continents, the Group’s focus is synergistic acquisitions and company formations to continue to build on existing strengths and further develop KBW Investments brands. The Group’s integrated operations in the construction sector will be the supporting backbone of ARADA’s technical execution and operations, ensuring quality construction and timely delivery.

Focused on prime residential properties, ARADA will play a pivotal role in developing Sharjah’s ever-expanding housing market, and in turn contribute to its developing reputation as a cultural and business hub.